Our Story

From Insight to Action: Coaching for Everyone, Anytime

At Ask Aura, we believe coaching shouldn’t be reserved for the few—it should be available to everyone, exactly when they need it. That’s why we created an AI-powered coach designed to support every employee, manager, and leader through the real, everyday challenges of work—from resolving conflict and onboarding new hires to strengthening team dynamics. Ask Aura is more than a coach—it’s a culture catalyst and leadership ally, embedded in daily workflows to deliver personalized, actionable guidance in real time.

Built on Experience. Powered by Science. Scaled by AI.

Ask Aura is built on the foundation of Humantelligence, a pioneer in team dynamics and culture analytics since 2013. Through a science-backed, 10-minute assessment, Humantelligence has helped Fortune 500 companies like Coca-Cola, Microsoft, and Accenture better understand how people work—and how to help them thrive.

In 2024, we reimagined those insights with Ask Aura: a real-time, AI-powered coach that turns behavioral data into personalized, in-the-moment support. Ask Aura brings together proven psychometrics and conversational AI to make powerful coaching accessible to everyone—inside the flow of daily work.

Our Core Values

How We Work at Ask Aura

We’re not your typical workplace, and these aren’t your typical values. At Ask Aura, work should be smart, human, and a little bit magical.

Coach & Play

We lift each other up, challenge the status quo, and never sit on the sidelines.

Build Fast, Learn Faster

Bold moves, quick experiments, constant growth.

Work Your Way

Coffee shop, couch, or across the world—get it done, your way.

Stay Curious, Stay Human

AI is smart, but people are smarter. We question, explore, and innovate.

No Egos, No Silos

The best ideas come from everywhere. We listen, support, and build together.

Do What’s Right

Trust is everything. We protect data, act with integrity, and choose ethics over shortcuts.

Leadership Team

Meet Our Leaders

Our diverse team of leaders brings decades of experience and a shared passion for innovation.

Juan Luis Betancourt

Juan Luis Betancourt

CEO

Marc LaCarrubba

Marc LaCarrubba

CTO & VP of Partnerships

Kerry Leidich

Kerry Leidich

Co-Founder and VP Customer Success

Kara Kaplan

Kara Kaplan

Chief Commercial Officer

Dr. Petri I. Salonen

Dr. Petri I. Salonen

VP of Ecosystems

Pedro Menocal

Pedro Menocal

Chief Counsel

Victoria Guzzo

Victoria Guzzo

Corporate Communications

Victor Cortes

Victor Cortes

Engineering Team Lead